The brand new concept hotel officially opens in the heart of East London
16th April 2018…// The hotly anticipated New Road Hotel is pleased to announce the official opening of its doors to guests in time for the Spring season. Situated in the heart of buzzing East London, just steps from Whitechapel Station, and a short walk from Brick Lane and the City, New Road Hotel provides luxuriously comfortable accommodation and fun drinking and dining options to tourists and locals alike, as of today.
Independently owned, the boutique hotel comprises 80 bedrooms and large social spaces, including a signature Chophouse restaurant, two private event rooms, a cereal bar, and a rooftop terrace. With an overarching industrial design, thanks to the original use of the building as a textile factory, the spaces have been filled with standout furniture pieces sourced from local markets and sellers, ensuring that the hotel’s eclectic flair is totally independent and unique. To compliment the stylish pops of colour and texture, many artefacts from the original site were uncovered during the renovation and have been incorporated into the architecture and interiors of the hotel, including original doors, and an eye-catching SERVICE sign hanging proudly above the bar as a nod to the original name of the factory – Service House.
It’s no secret that space is at a premium in Central London, and the New Road Hotel team have made it their mission to prove that small spaces can be maximised to provide the ultimate comfort and design in hotel rooms. Each bedroom boasts original exposed brickwork alongside original large windows, allowing natural daylight to flood into the room, giving a sense of space and light that can be rare in central London. The expansive Hypnos Beds are the focus of each bedroom, allowing guests to sleep any which way, no matter how little or large they are! Mini bars, ironing boards, and other amenities that take up space within rooms, have been removed and placed instead in the thematic lounges on each floor – social spaces that encourage guests to get out of their room and interacting with each other. Alongside the facilities will be pool tables, snack station, a library, and fitness equipment.
Hungry guests will delight in Marco Pierre White’s latest landing in London – Mr White’s English Chophouse, taking place on the hotel’s ground floor. The restaurant centres on everything that chophouses are famed for: meat and hearty portions. Signature dishes include the rich Marco’s Lobster Macaroni, the exceptional Roast Rump of Lamb, and the ultimate Chophouse Mixed Grill for Two. The Chophouse is open for breakfast, lunch, and dinner, to serve guests at any time of the day.
For those who are after a speedier breakfast option, the fun Cereal Grind is the first hotel-exclusive cereal café in the UK, combining the best of cereal and coffee together. Diners are sure to find their favourite, with a mixture of old and new cereals providing a delicious start to the day, adding that little touch of nostalgia that a bowl of Lucky Charms or Fruit Loops brings. The Cereal Grind’s bespoke Cereal Cocktails are the ultimate sugar hit, with combinations of the nation’s favourite cereals and sweet treats blended up into a number of mouth-watering concoctions. Luckily for the late-risers, these cereal creations aren’t just for breakfast – the Cereal Grind is open until 5pm, so can satisfy that craving at any time of the day.
Making its mark as part of the ongoing regeneration of the Tower Hamlets and Whitechapel area, New Road Hotel is certainly East London’s hottest opening this year. Offering an alternative to the traditional five-star offering with its laid-back, inclusive & social concept, New Road Hotel has now opened its doors to everyone from business commuters, to young travellers, and tourists wanting London on their doorstep.
For more information on New Road Hotel please contact Lara Good email@example.com or Millie Emsley firstname.lastname@example.org or call the Grifco PR office on 0207 751 8010.
Nightly rates at New Road Hotel will start from £169 per room on a bed and breakfast basis.