Black and White Hospitality has opened the doors to its latest restaurant that’s located on Leicester Square.

The new restaurant, which is called Mr White’s, is next door to the Odeon cinema and has been devised by famed chef and restaurateur Marco Pierre White.

Heralding his return to the West End in over 10 years, the venue is now welcoming guests keen to be one of the first to try out the menu that has the hallmarks of what White describes as ‘affordable glamour’.

With the menu centred around steaks, it also includes an Italian influence with handmade pizzas adding a distinct continental flavour and links back to the chef’s Italian heritage.

The new restaurant will also serve a range of gins including Mr White’s London Dry gin, a brand-new drink that has been developed by Pierre White and was launched earlier in the year.

Nick Taplin, chairman and CEO of Black and White Hospitality said: “The new restaurant looks stunning and is a fantastic addition to one of the most iconic areas of London. Opportunities like this are very rare so we had to act fast and are delighted with the outcome – it is arguably the jewel in the Leicester Square crown!

“Leicester Square is known worldwide as the place to go for entertainment and around 2.5 million people visit it every week so is one of the capital’s busiest places.

“That level of footfall therefore makes this new venue a very exciting proposition and we’re delighted to be open.

“Mr White’s is the perfect fit for Leicester Square. It’s an evolution of taking tradition and quality ingredients and placing it in an easy to access, relatable setting that’s been created purely for the guest who wishes to enjoy easy and affordable dining.

“It was an easy decision to launch a new International brand here and this will hopefully be the first of what will be a many new Mr White’s restaurants.

“We are already looking at other exciting opportunities including another site in London along with others in Cardiff, Spain, Dubai, Abu Dhabi and Sri Lanka, so it’s a hugely exciting time for Black and White Hospitality as we look to expand our reach on a truly global scale.”

For general enquiries on Mr White’s please visit: info@mrwhiteslondon.com or www.mrwhiteslondon.com

For Black and White Hospitality please visit www.blackandwhitehospitality.com