Black and White Hospitality has signed a deal to stock a new gin brand that’s been created by one of the country’s best-known soap opera stars.
The deal will now see Black and White Hospitality offer NEAT Gin across its restaurant estate which currently stands at 50 sites.
The gin, which is the creation of actor Adam Woodyatt and his wife Beverley, will now be available in six of the famed chef’s restaurant brands including Marco Pierre White Steakhouse Bar & Grill, Koffmann & Mr White’s, Mr White’s Chophouse, Marco’s New York Italian, Wheeler’s of St James and Bardolino.
The collusion came about following a meeting of the two well-known personalities when Adam was staying at White’s Rudloe Arms hotel in Corsham, Wiltshire.
He was staying there while attending the Pub in the Park event in Bath where the star of the small screen was showcasing his new drink.
An extremely versatile London Dry Gin, Neat Gin contains eight botanicals which have been carefully balanced to work in harmony, giving a nose that is both floral and woody. The mouth feel is smooth and creamy giving notes of citrus and spice with a lengthy finish.
Adam: “Our story is quite a simple one. We just wanted to make gin.
“Beverley and I found a 15th Century recipe and used that as our starting point. There was a list of botanicals but no quantities and was like a jigsaw without a picture. We tried different combinations, constantly tasting and testing until the eleven botanicals became eight.
“To sign a deal with someone of Marco’s calibre is just fantastic. His knowledge of food and flavours is just phenomenal and he’s given us some great advice.
“We’ll now look forward to rolling out the brand and supporting the venues with special events. When I can I’ll also undertake some site visits where I’ll explain the journey myself and Beverley have taken to get to where we are.”
Nick Taplin, Chairman and CEO of Black & White Hospitality added: “Gin has had something of a renaissance in recent years, giving rise to some fantastic new brands. And as we grow as a business, we’re always on the lookout for new products.
“Adam’s passion for gin as well as his new brand is clear to see, and we’re delighted to stock Neat Gin across our estate.
“It’s great to see Marco and Adam working together and we look forward to pushing this exciting new brand in the run up to Christmas and into the New Year.”